Saul Mishkin

3 Branding Tips To Make Your Business Personal Online

We are in the day and age where every single business or product needs to have a presence online. Whether you are aspiring to be a worldwide product or just a hyper local brand, there is always a necessity for getting the word out there on the Internet. Word of mouth these days is oftentimes done through social media & creating a business that is personal and has a story to tell is a great way to get people hooked and talking about you!

How do you make your business more than just the product that you are selling? How do you make your business more personal? There are countless ways to do so, but here are my top 3 tips for you:

  1. Utilize Social Media  – As you become more social with your audience and your potential customers, you suddenly become much more than just a tangible product and all of a sudden there is a voice associated with the business. A BRAND.
  2. Make Your Voice Consistent – Let everyone know who you are through how you present yourself. Inconsistency is confusing for the customers and can make it hard for them to relate to you.
  3. Share-Worthy Content Is King – Being personal means bringing content to the table that makes people want to engage with it. Be relatable and show that you have something worth sharing. If you can get people sharing your content organically – even better!

Think about how you would talk to your friends and colleagues about your business and start making that the way you market online. You will start to see that you can make lasting relationships with your clients and customers by just being more personal in your branding.

What branding tips are you looking to learn more about?

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