Saul Mishkin

Why Business Owners Are Sharing More Behind The Scenes

You may have noticed a trend on social media where business owners are sharing more behind the scenes content. Is this beneficial? Should you consider doing the same? Is there a positive return on investment for this kind of content? Here is a look at why business owners are sharing more behind the scenes.

Sharing behind-the-scenes content helps you build a personal connection with your community. People like to buy products and services from people they know, like, and trust. Since most people don’t know the people behind the businesses they frequent, they often have little brand loyalty. However when they are able to see who creates, designs, or builds the products they regularly use they are more likely to become a loyal consumer. 

Taking the time to introduce customers to the team and process behind their favorite products means they can begin to know you on a more personal level. As they get to know more about the product, the people who create it, the origins of the company, and little known information about how the product is created they are likely going to spend more and be more committed to your brand or business. 

As customers get to know you better and discover that you are relatable, and genuinely want to create a product or service that will make their life better, they begin to like you. The more they connect with you and like you, the more trust they develop. This trust then leads to increased sales. Additionally, when people are engaged with your business they are more likely to share about your product or service with others. 

Another benefit to sharing behind the scenes content is that it can help educate your customers. People find it fascinating to know how something came to be or where something came from and these behind the scenes looks allow them to answer those questions. When they are able to see the whole process they are often more likely to purchase the final product. 

If you are looking for ways to share behind the scenes content and aren’t sure where to begin, here are a few suggestions to get you started…

•Share sneak peeks from your Research & Development team

•Give customers a look at a day in the life of the office

•Be transparent and share challenges you’ve faced in your business 

•Introduce team members and share their personal interests and hobbies to help customers connect with the team behind the product, company or service

•Include outtakes from video and photo shoots

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