Why Should CEO’s Blog?
CEO’s have a voice that can really impact the next generation or those who are seeking smiting more from their profession. As someone who has either started their own business or has risen to these top ranks in a company that are passionate about, the experience and wisdom that you hold is valuable. In this day and age, with all the access to information that one can imagine, it is more important than ever to have voices of reason come beside and offer a helping hand – one that comes from time put into the job.
CEO’s don’t know it all or have everything figured out – but we do have the privilege of leading employees and a company in the direction that it should be going and planning with a bigger vision than just ourselves in mind. Should CEO’s share that vision with others? Would it be beneficial for inspiring businessmen and women to hear from those who have made it to their desired destination? I truly believe that it will be & for that reason, I think that sharing your voice is a great way to give back and establish yourself at the same time as an expert in your field.
Demonstrating thought leadership comes in at the top of the list for CEO’s who share their experiences online. You have the ability to define your company, yourself, and your industry – in your won words – with your passion and your knowledge. This is a unique ability to shape the industry, give your opinions, and continue to excel in your field.
Blogging also gives CEO’s an authentic hub to share and communicate in a way that is real and personal. Gone are the days where press conferences and releases were the only way to reach the masses. Now, you can get the word out and really communicate with anyone on a channel that is all your own. Further, creating a CEO blog can put a face to the company, unofficially. Many times, blogs gain traction, readers, and followers that then convert into customers simply because they first connected with the information that you were providing. It is a win-win!
If you are considering the world of blogging, you should certainly take the dive. If for no other reason than the fact that your competition is probably already doing it! Don’t believe me? Take a look! Blogging is one of the fastest growing channels of information sharing for businesses nowadays and CEO’s should not miss out on that train.